In a field that's heavily saturated, adidas sought to take a different approach, stripping away excess noise and distractions to remind athletes why they started playing ball in the first place. By refocusing on your "why," and cutting out everything else, new possibilities are created.

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In the wake of adidas redefining their basketball brand, we were tapped with helping it come to life. We created a series of interviews with key adidas basketball athletes where we asked them about their career, their experiences on and off the court, and what their "why" was, and what it is today. The result was a social media series of extremely engaging and intimate athlete interviews with never heard before content.