What started as a hobby for the Miami Heat player Jimmy Butler, quickly turned into a coffee business when his teams' usual coffee stops were closed due to COVID. Jimmy dove into honing his barista skills, learning the ins and outs of coffee beans, and even traveling around the world to understand what makes a high quality coffee. The result is a fresh take on the importance of having a quality cup of joe to fuel another big day of shooting for the stars.

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Our job was to draft a marketing plan and create content for all BIGFACE social channels to push their first product launch. We combined the technical and research driven side of BIGFACE with the aspirational voice of the brand through dynamic designs that tell the larger story behind the coffee bean origins.