DESIGNER +
ILLUSTRATOR
DESIGNER +
ILLUSTRATOR
CROCS CIRCULARITY
We created attention-grabbing and conversation-starting campaign content designed to get Explorers excited about the Keep it Going Classic Clogs launch. It all centered around communicating the circular process: showing the stories of old crocs, making the new Keep It Going Classic Clog, and all the possibilities of the journeys they can create.
We built realistic sets to authentically represent the spaces croc-wearers travel on a daily basis. We immersed our 3D rendered Keep It Going Classic Clog in the real-world to breathe life into the spunky, energetic, and light-hearted personality of the croc.
Client: crocs
Role: Art Director
Agency: Kamp Grizzly
Team: Erica Burger | Designer
Michael Gibson | 3D Designer
Cory Otjen | Motion Designer
Year: 2024
SET DESIGN
ARTIST STUDIO
Creating an authentic studio space that feels lived in —
as if someone had gotten up from being in the process of painting, art supplies are strewn about haphazardly.
CITY PARK
SET DESIGN
A lush PNW-inspired city park with various textures — round stepping stones embedded in lush green foliage, moss covered ground, leafy shrubbery, and blue sky peeking through the plants.
SET DESIGN
ROOFTOP OASIS
A colorful, city rooftop space that feels lived in, inviting, and relaxing. A space where friends come to share laughs as the sun sets over their city.
COFFEE SHOP
SET DESIGN
A small local coffee shop with a warm ambience. The fresh coffee and delicious homemade pastries keep loyal customers coming back every time.
