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ADIDAS PREDATOR

With the release of the new Predator cleat, we traveled to different youth soccer tournaments across the country to educate up-and-coming players about the new cleat and its iconic history.

We created a fun and engaging space for players to explore between games with opportunities to try-on the new Predator cleat, participate in a lighthearted competition against teammates, win exclusive prizes, or simply lounge while getting creative. At tournaments where the pressure is high, we sought to bring joy through the brand.

Client: adidas

Role: Art Director & Designer

Agency: Kamp Grizzly

Team: Yogi Hakim // ECD

Nicole Adams // CD

Max Mendola // Spatial Designer

Steph Bianco // JR Designer

Year: 2024

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