DESIGNER +
ILLUSTRATOR
DESIGNER +
ILLUSTRATOR
LABRINTH X EUPHORIA
In order to build anticipation and excitement for the upcoming Euphoria special episodes, we created a virtual live experience where Labrinth performed songs from his anthemic Euphoria score at the Brazil CCXP event. Taking inspiration from the bold colorful lighting and graphics found in Brazil's rich Bailees funk scene; Euphoria Winter Formal came to life.
The audio visual experience provided a moment for audiences to reignite their Euphoric fandom through snippets of the Winter Formal scene in season 1 along with captivating visuals serving as a backdrop to Labrinth's performance.
Client: HBO Euphoria
Role: Designer
Agency: Kamp Grizzly
Team: Justin Morris // Art Director
Brittany Hagen // Senior Designer
Franky Martin // Motion Designer
Year: 2020
SOCIAL MEDIA
TEASER
POST
In order to announce to Euphoria
fans about Labrinth's virtual live performance, we created a social campaign reminiscent of film
photo booths as a nod to the
Winter Formal dance in season 1.
SOCIAL MEDIA
EVENT
DAY
The social campaign consisted of three separate days of posts to inform fans about the event. The day-of posts reminded fans to tune in to the Brazil CCXP performance.
SOCIAL MEDIA
WATCH
NOW
An additional song was performed by Labrinth and added to the original set on Youtube and HBO GO. The last round of posts hit social media to once again incentivizing fans to relive this special event.