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ADAPT

Adapting to server athletes of all abilities is core to Nike's future vision. We utilized data from the testing of Adapt products and technology as a prime example of how Nike continues to innovate. By layering abstracted data on imagery of the footwear, it exemplifies the large amount of research that goes into each and every Nike product to best serve athletes. The abstracted data culminates into

a chart where the numbers are broken down to explain and make the connection more overt.

Client: Nike

Role: Designer

Agency: Big-Giant

Team: ​Jason Bacon // Creative Director

Nathan Stang // Senior Designer

Jessica Davis // Senior Designer

Kyle Allen // 3D Designer

Year: 2020

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