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DESIGNER +
ILLUSTRATOR
DESIGNER +
ILLUSTRATOR
ADAPT
Adapting to server athletes of all abilities is core to Nike's future vision. We utilized data from the testing of Adapt products and technology as a prime example of how Nike continues to innovate. By layering abstracted data on imagery of the footwear, it exemplifies the large amount of research that goes into each and every Nike product to best serve athletes. The abstracted data culminates into
a chart where the numbers are broken down to explain and make the connection more overt.
Client: Nike
Role: Designer
Agency: Big-Giant
Team: Jason Bacon // Creative Director
Nathan Stang // Senior Designer
Jessica Davis // Senior Designer
Kyle Allen // 3D Designer
Year: 2020
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