The basketball world is currently heavily saturated, so adidas sought to take a differently approach and strip away to excess noise and distractions. To call on athletes to remember why they started playing ball in the first place. It's through focusing on your 'why' and cutting out all else, new possibilities can be created.

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In the wake of adidas redefining their basketball brand — we were tapped to help it come to life. We created a series of interviews with key adidas basketball athletes where we had the opportunity to ask them questions about their career, their experiences on and off the court, and what their 'why' was and is today. The result is a social media series of extremely engaging and intimate interviews with content never heard before from these athletes.