DESIGNER +
ILLUSTRATOR
DESIGNER +
ILLUSTRATOR
THE DEGENERATE
UNLESS is a plant-based streetwear brand that was born out of a need to stop the toxic cycle of fast fashion. Only 15% of textiles are recycled while the other 85% ends up piling up in landfills for hundreds of years. UNLESS designs their products to leave zero plastic waste. Every drop is created from the elements, for the elements.
For their first ever footwear release, they asked Kamp to create a campaign that represented their new biodegradable and 100% plants product as a unique force for good. Drawing from Portland's energy of self-expression, creativity, and activism we created a dynamic and bold campaign that's sure to turn heads.
Client: UNLESS
Role: Designer & Art Direction
Agency: Kamp Grizzly
Team: Justine Robinson // ACD
Brittany Hagen // Art Director
Seth De Armas // Junior Designer
Year: 2022
SET DESIGN
MOSS MOUNDS
Moss-covered mounds with green vegetation of varying heights. Tendrils of wispy PNW-inspired flora, such as fern varieties, moss, and lichens.
Edges of natural elements should appear as if occurring naturally, grounded in the space by soil visible from underneath and around the flora mounds.
FLORAL FIELD
SET DESIGN
Lush florals — composed abstractly with volumes of height. Colors should be a collection of vibrant yellows, oranges, and pinks that appear in PNW wildflowers.
Similar to the moss mounds, edges of natural elements should appear as if occurring naturally, grounded in the space by soil visible from underneath and around the flora mounds.
