We were tasked with creating and planning three different activations at the WNBA ASW 2023 in Las Vegas. It’s Ladies’ Night centered around the adidas x HYC collab, the Exhibit Select Open Run gave media and local hoopers a chance to shoot around in the collection, and the Ace Launch Party displayed the new Candace Parker colorways in a premium and unique way. 

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IT'S LADIES' NIGHT

We threw a post All-Star game party full of glam and sparkle to highlight the product collab with adidas and Alex Taylor from Hoop York City.

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EXHIBIT SELECT OPEN RUN

More than just a glimpse at product, we created a space for media VIPs, select athletes, and local hoopers to shoot around and play in the collection.

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ACE LAUNCH PARTY

We created 3 unique product displays to highlight the 3 new Candace Collection colorways.